After a referral. 2. … Depending on your business, you might send a thank-you gift in addition to a note when someone sends you a referral. Try these unique customer appreciation ideas that go beyond just branded pens and the dreaded company lanyard. All you need to do is pull up your customer list: If your team has been storing information about your customers’ milestones and feedback about your product—and they should be—now is the time to use it. It turns out they care a whole lot. Your expertise and insight into how our business is helping you achieve your goals were hugely appreciated by our Marketing team. But if you say it the right way, it can cement your relationship with that customer (and guarantee their future business). A personal touch will add credibility to your expression of thanks. After events. Something small—like a gift card to a local coffee shop or a small scented candle—is an appropriate gesture when someone has gone out of their way to help you grow your business. If you continue without changing your settings, you are agreeing to receive all cookies on the Copper website. Depending on the reason for saying thanks to your customer, there are a couple of different ways you can deliver it: Sending an old-school, handwritten note is up there with the most sincere ways you can thank a customer. For instance, using Copper, you can quickly create a template for thank you emails: In the example above, if you're sending a thank you email to customers who've all recently hit their one-year anniversary with you, use merge tags (the blue and green fields above) that’ll automatically fill out certain details, like the customer's name and company name, for you. One rule of thumb is to include words like “thank you,” “valued,” or “appreciated” (if you don’t like these specific ones, that’s fine, just use a thesaurus) in the intro of the thank you. The funny thing is, the most valuable part of your pipeline is the people who've already purchased something from you. We utilize innovative technology to produce personalized handwritten notes at scale, allowing business owners and marketers to focus on other aspects of their companies. It shows them that you’re not just another faceless revenue machine—you appreciate their business. Saying thank you at the right time can make just as much impact on a customer as the thank you itself. Cashiers thank customers for stopping by the store. The goal is to thank your clients in a clear, concise way that conveys your appreciation without being overly wordy or pushing your brand message too heavily. If your relationship with your client is formal, you can sign off with a "best/regards." Is it their company’s birthday? Or maybe they just celebrated a massive product launch, and it’s time to show them some love. You often meet new people at events, so thank them for the pleasure of their company and for sharing information with you. We especially appreciated you reaching out to help us with (insert any feedback/recommendations made by the customer), it's helped us a lot. And include a coupon for a product or service that he or she has purchased in the past, or something similar. So make it a practice to send your customers and clients an occasional thank-you note to show that you appreciate them. Learn the common reasons that businesses lose customers and strategies for how to stop losing them from our Director of Customer Success. Some companies also provide a repeat customer discount code or another gift to encourage them to come back and shop again. Listen carefully to what they talk about. We appreciate your fidelity towards our company as a customer and hope you are satisfied with our services. A thank you note immediately following a job interview, for example, shows your desire to get the job. It’s polite to send a thank you note soon after the business or person helped you. Scale your handwritten outreach, creating positive impressions and long lasting bond. He told him to get his ten sales reps to call up each of their customers (who’d bought something in the last 18 months) and deliver the same thank you message. Expressing thanks shows people how much you care and appreciate their time and generosity. Manage all your contacts, deals, emails, files, and more in one place. Next, indicate that you’re looking forward to continuing your working relationship with them. Tell the client, "Thank you," and say it with feeling. Businesses often use these tools to increase their marketing reach, extend their target audience, and increase revenue. By failing to focus on your current customers and express your gratitude for their business, you could be missing out on the potential profits they bring. And subsequently encourage them to keep doing business with you instead of going elsewhere. Expressing appreciation can have lasting positive effects on your business. Enter your information in the form and a product expert will contact you shortly. Particularly for first time buyers, a little extra TLC can go a long way. And for more formal customers or big-ticket clients, it shows a sense of professionalism that often goes hand in hand with larger accounts. But looking at the stats, the most valuable people in our pipeline are those who are already in business with us. Haralee from Haralee , a women’s cooling sleepwear store likes to surprise frequent customers with a hat or a small fan. If you’re including your thank you note in the package, make it a different size and noticeable so your customer will be able to find it easily. For example, mention something significant that happened over the time that your customer has been with you. I run my own copywriting business, and I always try to … According to a study performed by NewVoiceMedia, a lack of appreciation is the top reason customers switch to other companies when making purchases. We really appreciate you pointing these out to us, as they not only help with the ongoing development of our product, but they also show our newer customers what’s possible. Not saying thank you is a risk that most businesses simply can’t afford to take in today’s climate. Whether you're sending a handwritten note or an email, make sure it gives off a positive vibe from the moment it lands in your customer's inbox (or mailbox). When considering how to thank a customer, you may also want to think about how to finish the note and encourage them to come back in the future. It's been amazing to see your business achieve (insert achievement) and watch your customer base grow as a result. Aside business, saying thank … Business Thank You Notes Personalize it, if possible. People are 92% more likely to listen to recommendations from people they trust when making a purchase. A whopping 38 percent of people who received a thank-you note were more likely to give again. Sure, saying thank you is a polite gesture. Even better that we got to see your company take home the (insert their company's milestone/award win, etc.)”. Include your branding in your thank you note. So, rather than taking that risk, take the time to thank your clients for their business. We're so chuffed you've chosen (your company name) to go on this ride with you — thanks for giving us the chance to help you grow! Understanding how to thank a client for their business can put your company ahead of its competitors and help you achieve a more loyal and dedicated customer base. If you’re using a CRM, it’s easier to nail the timing and delivery of your thank you. Donors who opt-in to receiving them increase their average annual donation amount by $41, which translates to more than $3 million in additional donations per year. Saying thank you is a excellent way to not only express your appreciation, but also keep the line of communication open between you and your client while keeping your name/company top of mind. Communicating your sincere gratitude is the key here. And websites thank customers for their purchase. Copper is a trademark of Copper CRM, Inc., registered in the U.S. and in other countries. You’re not only acknowledging their business and showing them you appreciate it, but you’re also planting the seeds of building your brand loyalty. Thank you letters become even more appreciated by customers if they offer a reward. But how much do customers care about feeling appreciated? The TD Banks study also reported that 44% of people want their thank-you message to be personalized and 60% want to receive it directly rather than receiving a mass message. The longer letter does two things. Grateful (gratitude) Grateful is a great alternative to appreciate and functions similarly in that it can … This reinforces that you appreciate them as a customer, which means you’ll do what it takes to keep their business over the long term. Hearing a “thank you” is always nice. When you’re writing your note, be sure to: Here’s an example of what a thank you note might look like: Thank you so much for the wild ride we've had over the past year. your customer is working towards)!”. Even a simple thank-you email or video message can go a long way, but expressing your appreciation in more concrete, tangible ways can make each customer feel important and valued, thus encouraging them to continue to come back to you for your products or services. Has the customer been with you for a significant amount of time? In this case, consider a partnership with Handwrytten. Finish it off with something short and sweet like “Thanks again for a super first year together—looking forward to many more to come!”. Sending a thank you letter after your company bids on a contract shows the organization that you want their business. Use cards from your local stationery store or buy some printed with your company name on the front. “We really appreciate you as a customer, and as you’re someone who has used our product for the last year, we would love to hear if you have any additional feedback or questions about using it. Start a loyalty rewards program. Why? Your customers could walk away to find a company that they feel appreciates them more, leaving you at square one when it comes to acquiring clients and reaching prospects. Keep it simple. On the thank note, one should mention to appreciate the Client’s interest on his or her business agendas. There are several reasons why you might want to write a thank you letter, such as thanking them for their loyalty. 20% of a company's customers are responsible for 80% of their future profits, only 7% of customers prefer being thanked over email, Personalizing an email’s subject line can increase its open rate by 50%, What takes a thank you from “good” to “great”, By note (If it's for a relatively minor thing, like thanking your customer for their feedback on your product), By letter (If it’s for a high-ticket client, or you need to make it a bit more serious), By email (If you want to keep it informal and fun), Express your gratitude and clearly state why you’re sending the note, Include details about why you enjoyed your experience with this customer (be specific and personalize it as much as possible), Close with a sign-off and sign your name. 92% more likely to listen to recommendations from people they trustÂ. For some companies, the thought of handwriting a card for every customer who makes a purchase feels overwhelming. If it's more casual, don't be afraid to mix it up and inject a bit of personality into your sign-off by saying something that feels more natural, like "cheers.". We use cookies to ensure that we provide you with the best experience on our website. In real estate, a closing thank you letter is a great way to remind your clients how much you care, show your professionalism, and foster loyalty amongst your clients in addition to generating referral business. Over 100 designs to choose from or design your own. With a handwritten thank-you note, your customers will feel appreciated while your time is preserved for other tasks. Handwrytten can personalize the notes as much as you request, and every note will help you build a stronger relationship while creating a positive brand association among your clients. Thanking clients for their business shows that your company values a client not only before the sale, but after the sale, too. The thing about thank you letters is, the timing matters. Pro-tip: Don't just say "thank you for your business." These are the best kinds of thank you notes — totally out of the blue! If this isn’t possible for your business, a handwritten card could go a long way. Our online card customizer makes it simple. But when you say it to a customer (the right way), it can mean a lot more. The most important aspect of any strong thank you note is the communication of your sincere appreciation for each individual customer. All Rights Reserved. Referencing seemingly minor (they won’t be minor to your customers) details like these can take your thank you to the next level: Once you know why you’re reaching out to say thanks and how you’re going to tailor it to your customer, narrow down how to deliver it in the next step. Don’t delay. If you want to shock your client, listen intently to what they … Personalized Thank You Gift. On average, 20% of a company's customers are responsible for 80% of their future profits, so it makes sense to take care of them. For example, if you teamed up with a client on a case study or they referred a lot of business your way, you might want to say thank you with a slightly higher level of appreciation. However, building relationships throughout the prospecting and sales process is often more important than reaching a wide audience. Such thank you letters play a vital role in building as well as maintaining a good relationship between a company and its client. Saying thank you is a polite gesture that is widely accepted and often expected in society, so it’s important to take that step to develop stronger relationships with your customers. Customers love feeling appreciated and are more willing to come back to a business that shows them that they care. A product specialist will contact you soon. With handwritten, meaningful notes, you can tell your customers just how much you value them. While many businesses choose to send their thank you message over email, a study from TD Banks showed that an overwhelming 84% of respondents prefer to be thanked with an in-person thank you. In this technological age, sometimes there isn't anything better than a classic handwritten thank-you letter to a customer. Thanking a customer or client: We all know that our customers and clients are the most important people to our business. Expressing sincere appreciation for the customer's business is the major purpose of this letter, but you may also include some information that you want the customer to have, or a request for information that you need. Gratitude and customer retention are two sides of the same coin. If you send your thank you sincerely and at the right time, it can score you a customer for life. As always, I’m here for you over phone or email. If you’re wondering how to thank a client for their business … A meaningful gesture of appreciation may also stand out in a customer’s mind, leading them to tell their friends and family about it. 1430 E. Indian School Rd Ste #100 Phoenix, AZ 85014, Phone: +1 (888) 284-5197 Email: contact@handwrytten.com. Your customers … No credit card required. Start it on a high, personalize the middle, and round it off with another thank you. The result? Thank you letter to clients for their business. A study by NewVoiceMedia found that feeling unappreciated is the top reason customers switch companies: After a bunch of hard sells from companies (and only one call to say thank you), Marketing Consultant Jeffrey Slater decided to run a "thank you experiment.". Too often, sales teams are caught up in filling their pipelines with the next batch of leads or following up with prospects. I sent one pair to each client, sent the same to homeless shelters, and supported a client’s business all in one step. A thank you letter might look something like this: Thank you so much for all of your help with getting our recent case study on your business published. By expressing your appreciation, you can plant the seeds of brand loyalty and show your customers that your business isn’t just a corporate machine — it’s a brand with people behind it who care about their clients. Are you interested in learning more about our product? Appreciating your clients is one of the golden rules of business. A partnership with Handwrytten can strengthen your customer appreciation strategy while providing personalized notes to your clients. The third way you can say thank you is through an email. Whatever the reason, timing is everything and can make the thank you even more powerful. Throw in an emoji or two, and show a bit of your personality (unless your customer relationship is formal, then hold back on these). Pilots thank customers for flying with them. Compared to traditional advertisements, people are 92% more likely to listen to recommendations from people they trust when making a purchase. No matter the occasion, a quick follow-up is best for sending thanks. It allows you to go a bit more in-depth about how they helped you and why you appreciate their business. Handwritten notes have an 80% open rate, so sending a thank you via snail mail has a much higher chance of being read by a customer than if you were to use another avenue like email. The thing about thank you letters is, the timing matters. The best way to keep that business flowing it to make sure those customers feel valued and appreciated. If you're thanking a client for a referral, you need to send the letter when the referral is still fresh. Writing a thank you note doesn't cost much, and it doesn't take much time either. A Thank-you email is used by businesses to build a healthier long-term customer relationship: by showing gratitude and appreciation to them. Invite your freelance client to an event. You’re trying to strengthen your relationship, not a continued business transaction. Learn about different customer loyalty strategies & the tools you need to get customers to stick around longe—from Copper's Director of Customer Success. If possible, consider tying in some helpful content, such as a tip for using the product. Contributors from members of the Copper team, Despite all of the automation and hacks available in the modern business world, nothing builds a relationship quite the same way as saying “thank you.”. Word-of-mouth referrals are one of the best things a business can get. If this isn’t possible for your business, a handwritten card could go a long way. Our Product team in particularly loved how you’ve found unique ways to adapt (product feature) and (product feature) to fit your campaigns. Just type out your message, and they’ll take care of the other stuff like printing and posting: If your customer is a big-ticket or more traditional client, sending them a brief note might not seem like enough. This personalized touch can make a big difference, and it starts your message off on a positive note. For email thank yous, this is especially important—only 7% of customers prefer being thanked over email, so don't hold back on giving your email the best shot at being opened. It could look something like: "I just wanted to say thank you for the last year of working together; it's been a blast! Contact the interviewer to say thank you within 1 day of the interview to thank them for their time. It’s easy for sales reps to get caught up in stuffing their pipelines full of new leads and prospects. Thanking your customers is great, but thanking them for their “business” feels a bit cold and heartless, like you only sent the message because you exchanged money, not because you actually are grateful. You could start with this phrase to include the name of your company. Your messaging should be positive and upbeat when expressing your gratitude. The reason this tactic worked? I look forward to hearing from you soon about (insert upcoming milestone/product launch etc. This isn’t a formal thank you letter, so have a bit of fun with it. For a customer who purchased something, you could include messaging that encourages them to reach out for support or assistance with the product or service. He started seeing a 10% increase in orders from those customers. To find detailed information about how cookies are used on this website click Find out more. © 2020 Handwrytten. What’s interesting about this mentality is that it can cause a business to miss out on a significant portion of their revenue. Pick your moment and then pick your medium (handwritten notes, letters, and emails all work for different occasions)—and then start writing. But what it will get across to your customer or client is that you took time out of your day to thank them for being great to work with. No matter if you’re saying thank you in a note or an email, personalizing it is the easiest way to make it more genuine. Keep it casual. This letter is written by a company in which it addresses its client company and thank it for the support and continued collaboration and cooperation. •Privacy Policy•Terms of Use•The Handwrytten Guarantee•FAQ. If you're thanking a client for a referral, you need to send the letter when the referral is still fresh. This website uses cookies to improve your experience. Write a personal thank you note. According to the co-founder and CEO of Retention Science, a company focused on retention marketing, 20% of a business’s customers are responsible for 80% of its future profits on average. Good business practice includes expressing appreciation for both new and repeat customers. The first step of writing out a thank you note is deciding why you’re sending it. The organization now works handwritten thank-you notes into its business model. In this case, you could include the specific product or service purchased as a way to personalize the message. Here are a few tips to help you put together the perfect thank you note. Well, saying thank you is not only simple; it's sincere. Time is especially important after a job interview. If they've launched a new product or won an award, mention it in your thank you. Aim to be prompt when sending a letter of thanks. Thank You Email to Client After Meeting We’re automating them, optimizing them, and personalizing them to get higher engagement rates. By signing up, I agree to Copper’s privacy policy & terms of service. Learn how to generate more leads and revenue right from your inbox. A business referral thank-you note is an expression of appreciation to someone who has recommended your services, products, or business to other people. But if you're sending a thank you over email, it's easy to slip into a trap of sounding robotic and impersonal. Make your verbal "thank you" personal by addressing the client by name and specifically mentioning what you are thanking him for. The personalized client gift will never go out of style. Pro-tip: If you really want to give the letter some oomph, send it alongside a quirky gift. While many businesses choose to send their thank you message over email, a study from TD Banks showed that an overwhelming 84% of respondents prefer to be thanked with an in-person thank you. The sign off is a chance to add in a last bit of personalization to the thank you. If you acquired a new contact or customer because of a referral, it is important that you send a letter of appreciation for the recommendation. Show your clients that you’re dedicated to being a business partner to them by passing along new information relevant to their business. Sending your faithful customers a thank you letter cements your business relationship. As short or as long as you make it, a personalized thank-you note will always have a stronger impact than a cookie-cutter, generic email. 50 Business Thank You Messages To Customers 1. (Conveniently, it's also the key to customer retention.). The most important part of taking a "thank you" from good to great is making it genuine. Consider using words like “valued” and “appreciated” to give a clear message. Therefore, your decision to adopt a policy that thanks customers for their business could have a ripple effect across the entire company and increase your chances of success. One way to do this is to greet each client with their name. Or, if you're thanking a client for cooperating on a case study, the thank you letter should coincide with its release to make more of an impact. After he received the single thank you call, he asked the company's owner to test something out. Write your note and send it within a few days. Out of the blue. Show your customers you are grateful for their business. Learn about the thousands of other tasks your CRM can take off your plate for you with this handbook. It can be very easy to write and send an email, but the added effort of physically mailing a letter makes it a special process. A customer thank you letter is a type of business correspondence designed to show gratitude and maintain a long-term professional relationship with your customers. Sending a sincere thank you (no matter if it's by phone or snail mail) is a way for us to nurture relationships and shake our customer's hand (digitally). Personalizing an email’s subject line can increase its open rate by 50%, so try something like "Thanks for being an awesome customer, (customer's name).". Too often, businesses are focused on making the next sale rather than communicating with the client involved in the sale that just closed. Now that you know why expressing your appreciation is so important, you can start considering how to implement a thank-you campaign in your own business. 7 Sample Thank You Notes for Business It doesn’t take much to make a positive impression on people, and when you just need a way to show your appreciation without taking up a lot of time, there are few things that are as quick or effective as a Thank You note. Business Thank You Letter for a Vendor: See how to send an email or letter to one of your suppliers or service providers who help make your business successful through their reliable delivery of the products and / or services you need. For example, if you teamed up with a client on a case study or they referred a lot of business your way, you might want to say thank you with a slightly higher level of appreciation. If your company isn’t currently expressing that appreciation, consider how you can implement this as part of your marketing and sales strategy. So, now that you know why you should say thank you, how do you do it? Today’s business world involves a lot of automation and tools to help simplify the processes involved with acquiring and selling to customers. So drop your customers a note from time to time, just to thank them for their business-- without asking for anything in return . Start your 14-day free trial today. We'll assume you're ok with this, but you can opt-out if you wish. To avoid this, make sure you: Even if a customer is brand new, it still pays to say thanks to begin your relationship, like this: Pro-tip: If your CRM hooks up to Gmail or another email provider, you can personalize and automate your thank you emails. Get the latest business tips delivered to your inbox. You can change your cookie settings at any time. We got great feedback on the novel gift, along with the supported cause. First, a few general tips: It's impersonal, and the opposite of the genuine thank you that you're aiming to get across. In today's digital world, we don't get nearly enough face-to-face time with our customers. Emails have changed a lot in the last decade. Pro-tip: If you have many customers to thank and not a lot of time, companies like Inkpact can send handwritten notes to your customers for you. Give back to causes close to customers.
2020 how to thank a client for their business